RIM be guided with PlayBook prices
RIM be guided with PlayBook prices
The PlayBook tablet goes for rock-bottom prices of the hand. Vendor Research In Motion insists that his tablet “is attractive to consumers.”
In a dramatic statement with RIM shares are stocks PlayBook with an amount of $ 485 million to appreciate. The sales prices of the playbook go down dramatically, but nonetheless RIM will not say goodbye to the tablet market.
Precisely because of price reductions thinks the company, known for the BlackBerry smartphone, it still has a role to play in the market for tablets. Competitor HP has many copies have been sold when the tablet which once had marked down considerably. That is literally dumped TouchPad: HP will cease.
According to co-CEO Mike Lazaridis of RIM, the tablet market is still in a growing phase and that company still has all the chances. Problem is the significant and increasing competition from other suppliers not in the hardware market. Tablet providers such as Amazon with its Kindle Fire and Barnes & Noble Nook with his tablet are not only much lower in terms of price, but also have added more content to offer.
The Kindle Fire is seen by analysts as the current number two in the tablet market, behind the dominant iPad from Apple. RIM says so far only to have sold 150,000 playbooks, which analysts said this year more than 3 million on Kindle Fire will be sold.
Bernstein Research analyst Pierre Ferragu of saying that this new financial warning from RIM really no surprises. He is shocked by the fact that management apparently did not heed the alarm bells should be ringing in terms of product portfolio. “This statement is full of denial of what is really going on. We at any rate clear that the current strategy of the company quickly leads to failure, but they go through undisturbed.” BlackBerry PlayBook